Media File: 1981
Sinclair in the News

Japan Economic Journal (Nihon Keizai Shimbun)
November 10, 1981

Mitsui will market Sinclair ZX81 model

Mitsui & Co. will market ultra small personal computers of Britain's Sinclair Research in Japan using,the mail order method from late this month. The ZX81 model, measuring 167 x 175 x 40 millimeters and weighing 350 grams, will sell for ¥38,700, about one-fifth to one-tenth of personal computers now on the market.

Though the memory capacity is limited to 1 kilobyte (RAM) compared to 16-24 kilobytes for ordinary personal computers, the ZX81 is suited for beginners to learn the BASIC computer language, the Tokyo trading company said.

Mitsui hopes to market 20,000 units in the initial year and boost sales volume to 50,000 units in the second year.