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By Ian Adamson and Richard Kennedy
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The Quantum Leap - to where?
The massive success
of the ZX81 and the Spectrum had given Sinclair Research the
top sellers in a rapidly expanding market. The rewards for
such success, allied to Sir Clive's cost-cutting expertise
and the massive percentage mark-up that mail-order sales provide,
are apparent in the profit figures, the year ending March
1983 producing profits of nearly £14m. on a turnover
of just over £54m. March 1984 showed a lower percentage
profit, reflecting the Microvision costs and retail merchandising,
with the increased turnover of £77m. providing only
the same profit. However, in anyone's terms this was good
business. Rothschild and Sons placed 10 per cent of the company
equity with a group of financial institutions in January of
1983 for a price of £13.6m. At the same time, it was
announced that the company would seek a share placement, either
on the unlisted securities market or on the Stock Exchange,
some time in 1984.
As well as rewarding
himself with a £1m. bonus on top of his salary for the
year ending March 1982 (he needed the money for his £400,000
Knightsbridge mansion), Sinclair had now cashed in some of
his corporate chips, at what in hindsight looks like a very
well-chosen point. The notional value of £136m. that
this gave Sinclair Research was not a realistic assessment,
based as it was on a rapidly saturating market in the UK.
The rise of Sinclair as a household name had gone together
with the micro mania that had produced the highest percentage
of homes with micros in the world. In 1982 over 500,000 home
computers were sold in the UK, 220,000 of them ZX81s, and
75,000 of them Spectrums. While the 1983 market was estimated
at 600,000 machines, sustainable growth in the computer market
would require new products. While Sinclair, secure in his
visionary zeal, undoubtedly believed that the latest version
of the pocket television would sell 'zillions', despite the
decidedly lukewarm reception previous incarnations had met
with, few shared his faith in this as the replacement cash
generator for Sinclair Research.
Sinclair had defined the new wonder
product that would keep the computers rolling off the lines,
and the contortions of his team as they struggled to flesh
out the contours of his vision are the main focus of this
chapter. Although it owed little to any activity on the part
of Sinclair himself, it owed much to the legacy of his hand-picked
team as they followed in the master's footsteps.
The supposed Quantum Leap in computing
power after which the Sinclair QL was named apparently had
more to do with the chaos of quantum unpredictability than
the orderly behaviour of large numbers of particles. The QL
- 'sheer professional power in the special Sinclair style'
as the glossy brochure had it - was 'launched' in January
of 1984. Expectations in the computer press were high, with
persistent rumours about the 'ZX83' having been circulating
more or less since the Spectrum appeared. When it finally
arrived, having become the 'ZX84' in the meantime, the assembled
hacks were informed of its manifold virtues by the recently
knighted Sir Clive, and MD Nigel Searle, dazzled by pre-programmed
displays on the monitors, prevented from playing with the
bolted-down QL, but allowed to book review machines. Searle,
with that intriguing blend of Mensa mental might and ingénue
honesty we have come to expect, delivered the firm managerial
policy: 'When we introduced the Spectrum we didn't know what
we'd do next ... and now we've launched the QL, we don't know
what direction the machine will take us.'
The cream of the technical press then
staggered out into the winter sunlight, having plied themselves
with free sparkling wine, clutching the glossy blurbs, press
releases and a copy of the SuperBASIC manual firmly stamped
PROVISIONAL on every page. They then informed their eager
readers in no uncertain terms that a new age had dawned for
British computer power, and that Sinclair had done it again.
The general tone in the computer press was much as Practical
Computing (March 1984) had it:
Each
of Sinclair's new machines has been more amazing than the
one before, but this time he has really excelled himself.
The QL fully deserves the initials, which stand for Quantum
Leap, it is so far ahead of everything else at the same price.
Most reports didn't strike the realistic
notes and qualifications that Practical's previewer
stuck in, though:
On past performance,
the QL should be well made, but there will be supply problems
due to demand. There will also be bugs, and some features
of the QL will turn out to have unforeseen and possibly
unwanted consequences.
Four software packages
are supplied with the QL ... Extravagant claims have been
made for these packages: 'They outperform the software for
all existing micros.' On demonstration they looked fast,
attractive and user-friendly - but then, it would be a poor
demonstration if they did not.
Sir Clive himself said the QL was:
Sinclair's most important
contribution to personal computing since breaking the £100
barrier with the ZX80. It should set new industry standards
for value, performance, quality and user-friendliness.
(Financial Times,
13 January 1984.)
Orders flooded in for this new wonder
micro, but when nothing trickled out it became apparent over
the next few months that what had been done was to set new
industry standards for launching a machine prematurely. It
is an all too frequent occurrence in the industry to announce
new machines before completion, but only Sinclair Research
follows the mail-order merchandising policy such that both
legally and ethically, the announcement should imply that
a new product will actually be available. The theory is, as
Sinclair expressed it in an interview with Martin Hayman back
in 1982:
'Professionalism
is very important. We have very professional people and
we do everything on time, to very tight schedules and with
a great deal of commitment. We just are not amateur ...
Did he include in
the amateur category the common practice of 'kite-flying'
- announcing a product with a stupendous specification for
delivery 'next month'?
'Yes, there is far
too much of that and it is very silly. It mucks up the marketplace
at the time but it rebounds on the company eventually ...
If we announce a product now, it is because it is ready
for production.'
(Practical Computing,
July 1982.)
Quite apart from the fact that he
was talking about the Spectrum at the time, and guilty of
terminological inaccuracy in respect of that product, the
vaunted 'professionalism' of Sinclair Research would seem
to have taken a turn for the worse in the intervening years.
The astonishing thing is that at the
time the QL was launched there did not exist a complete working
prototype of the machine. (Astonishing, that is, unless one
has followed the Sinclair story thus far, and hence might
predict the culmination of the Sinclair Research style at
just such a nadir.) Note that this is not a case of 'vapourware',
as the trade calls software announced before writing the code
is finished, nor yet a case where the hardware design was
finished, albeit not geared up to production, nor even a bug-ridden
machine. It was simply the announcement of a machine, for
delivery in '28 days', of which a complete working example
had never been seen, even within Sinclair Research's labs!
When the QL did finally arrive, it turned out to have many
of the faults new machines tend to have, and not a few unique
ones, but by then the initial tide of enthusiasm had long
ebbed, leaving the QL a long crawl back to the littoral of
profitability.
The reasons for this deplorable débâcle
- the attempted marketing of a machine so far from completion,
but still with the ludicrous promise of delivery within a
month - are buried within the attitudes and management of
Sinclair Research. When Sir Clive sold off 10 per cent of
Sinclair Research, one of the conditions imposed by the financial
institutions that bought the shares was that a proper board
of directors should run the company. Several Sinclair staff
members found themselves now directors - for example, Jim
Westwood, after some twenty years of faithful service to Sinclair's
concepts. This condition did not suit Sir Clive, as ever resistant
to any control of his activities, and he moved out of the
Willis Road premises two weeks after the enhanced board was
formed. From this point on he took no part in the day-today
running of the company and the QL project apart from attending
directors' meetings. Sir Clive was pursuing another obsession,
electric vehicles, into which he sank a large part of the
funds he derived from the share sale. This tale will be told
later.
It fell to the directors, under MD
Nigel Searle, to follow through on realising the ZX83 design
concept, eventually to become the QL. The original design,
much as presented in various leaks to the computer press in
mid-1983, was for a portable, battery-powered machine with
the famous flat-screen display, using twin Microdrives for
storage, and incorporating a modem for communication via the
telephone system. Following the lead provided by the conceptual,
if not financial, success of the Osborne 1 and subsequent
'portables' it was to have a 'bundled' package of business
software - spreadsheet, word processor, database and communications.
The flat screen and Microdrives offered good size and weight
savings over the first generation of such machines, which
with standard disc drives and built-in monitor screens were
sewing-machine-sized computers for which the trade coined
the term 'luggables'. The ZX83 was to take Sinclair Research
up-market, into a proven market for serious business computers,
and away from entry-level computers and the games syndrome.
The concept was Sir Clive's, although the execution was not.
As Steven Vickers observed:
One of the things
he has always wanted to produce is a business machine -
or he's always wanted to put his machines across as business
machines - even the ZX81.
(Interview, 24 September
1985.)
As far as the abstract idea was concerned,
it was fine, and constituted effectively a portable and telephone-less
version of the ICL One-Per-Desk workstation machine, or OPD,
also known as the British Telecom Merlin Tonto. This was supposed
to emerge from the collaboration deal that Sinclair made with
his old friend Robb Wilmot (from whom he bought chips when
Wilmot was at Texas Instruments before moving to ICL as MD)
in December 1981. ICL did indeed bring out the OPD in February
1985, but it owed little to the Sinclair effort in its final
form. However, the deal with ICL presumably marks the genesis
of the concept. Unfortunately the prenatal development process
within Sinclair was flawed, producing a malformed offspring.
The ICL deal presumably sounded good
to Wilmot, since ICL was to put up something in the region
of £1m. for development and give Sinclair royalties
on top. It must certainly have sounded good to Sir Clive,
offering the chance of funding a large part of Sinclair's
R&D on the new project, with no overlap in the markets
for the two versions. At the time ICL was doing quite well
with software for the ZX81, and the concept was fine, but
one can't help suspecting that it was another case of Sir
Clive's renowned powers of persuasion. As Norman Hewett said:
The trouble with
a guy like that is that he can get away with things because
he can hoodwink by his presentation, earnestness and technical
forcefulness, his apparent mastery of his subject... It's
entirely people talking. There's no product yet, by definition.
They're backing the man, as they cheerfully say.
(Interview, 16 October
1985.)
The Sinclair Research labs at the
time could probably show a 2-inch flat-screen display of some
kind, and a guy named Ben Cheese who was working on the Microdrives
(as he had been for a year), but for the rest ICL was putting
up a lot of hard cash on faith. As it turned out, it was unwarranted.
The first signs of disquiet in ICL may well have appeared
when Sinclair Research failed to tell the company when it
decided to change the main processing chip from the good old
Z80 of the Spectrum. The delay in informing ICL would not
have mattered much if they had not, in the three months or
so that the news took to travel from Cambridge, bought in
Z80 development kits in order to start work on their own bits
of the project!
The new machine, it was decided in
late 1982, would now be based around the Motorola 68008 microprocessor
chip. This was decided on not because of any of the inherent
virtues such as power, speed or flexibility on which chip
choice is normally based, but because of its perceived virtues
as a market ploy and its attractiveness as a futuristic hip
chip in 1982. Getting away from the aging Z80 workhorse chip
was presumably seen as necessary to presenting the image of
pushing forward the frontiers of technology or some such marketable
rationale.
The complex innards of processor chips
are not of interest to our story, but a few comments are probably
in order to illustrate this particular theme. Data in a computer
is all numbers, and is transferred as on/off voltage patterns
along 'buses', parallel sets of conductors.
Think of it as a road with a certain
number of lanes, and you can see that the more lanes, the
more traffic (in this case, data) can be handled. All old-style
chips used 8-lane highways (an 8-bit bus), both inside the
chip and to pass data in and out. The 68000 family of chips
uses 32-bit buses internally, but different sizes of bus to
communicate with the rest of the computer. The 68008 has an
8-bit bus, the 68000 a 16-bit bus. Other considerations aside,
it is apparent that all data coming in and out of a 68008
will have to be chopped up into smaller pieces for transmission,
and take longer, than would be the case with a 68000 chip.
The performance penalty is serious, so much so that no other
manufacturer used the 68008 in a micro.
When first chosen the 68008 was admittedly
much cheaper than the full-specification 68000. By 1985 it
was only a few dollars cheaper. If the project had been controlled
by the ever-cost-conscious Sir Clive, the savings might have
made some sense. In the event, in terms of both design and
component costs, the difference is minimal. Choosing a limited
chip rather than the full-specification 68000 version (now
used by the Apple Macintosh, the Atari 5205T and other modern
machines) is an example of Sinclair Research's incapacity
to get it right when it matters. It ended up paying more or
less the same price for a processor that does less, more slowly,
than the correct choice. In any case, the price differences
were a matter of a few dollars, and not of major significance
to production costs. However the QL saga illustrates the capacity
of Sinclair Research to make not only single wrong choices
and assessments, hut a whole sequence of them.
When the R & D effort started
in earnest, there were, to put it mildly, problems. There
was no project director, and Nigel Searle was effectively
running the show. Sinclair's explanation for his own non-involvement
in the development process centres around Searle's sensibilities
as an MD:
The reason behind
that was because Nigel Searle was managing director at the
time, and he really wanted a free hand, you know, he was
very concerned not to have me breathing down his neck.
(Interview, 6 November
1985.)
The notional concept, at the beginning
of 1983, was, as we saw, for a portable battery-powered computer
with built-in modem, twin Microdrives, the flat-screen display
and business software. Those facilities which constituted
whatever claims the machine had to represent technological
advance got dropped one by one. First the battery-driven capability
went, since although the Microdrives could easily run on batteries,
the DRAM (dynamic memory) chips necessary would drain too
much power. Then the flat-screen display was dropped, itself
a blow to any lingering portability concepts. In the light
of the performance of both earlier (calculators) and later
(C5) battery-powered Sinclair products, one should perhaps
be grateful.
The continual promise of the flat-screen
display deserves a comment. When the QL development started,
it was not in production. During the first half of 1983 the
production problems were solved, or at least ameliorated to
the point where the televisions could start rolling off the
lines. Since the 2-inch flat-screen display of the Microvision
has resisted all attempts to increase its size (the only reason
the Microvision is viewable is a combination of electronic
fixes for the beam path and a thick plastic lens), making
a larger version for use on a computer was a closed pathway.
A larger display would produce a more distorted image, beyond
optical correction. Successful attempts were apparently made
to produce a projected image from the small flat screen, one
version using a mirror producing a real image hanging in space
- a nice idea but a non-starter as far as engineering it for
production went. ICL was reportedly none too pleased that
the visibly innovative bit of its machine was unproduceable,
but presumably consoled itself with the other promised features.
ICL could get by with a black and white display (the OPD being
dubbed by some ICL wit 'Work Station Zebra'), since this was
all they wanted, but whether the concept of the QL screen
involved colour is not known. If it did, then Sir Clive was
being more ludicrously optimistic than ever in his assessment
of Sinclair Research's capabilities, however much he could
depend on the inventive engineering skills of Jim Westwood,
already tried and tested in pursuit of Sinclair's television
visions over decades. Derek Holley's comments, made in the
context of the conventional tube of the first lab pocket television,
are perhaps even more appropriate to the flat screen:
His argument was
that once you developed the 2-inch screen and got it running
it would be easy to scale upwards, a typical non-engineering
approach to it. You take something and double the size of
it, he thinks it's easy, but it isn't. In fact, it's as
hard to double the size as it is to halve it.
(Interview, 13 November
1985.)
So the downgraded ZX83 project lurched
along in what one source called the 'disorganised shambles'
that was Sinclair Research at the time. The absence of a project
leader, a board acting divisively and throwing up conflicting
views masquerading as decisions, and the lack of co-ordination
all compounded each other, and combined with the absence of
Sinclair from the R & D scene to produce a fiasco. Whatever
Sir Clive's competence or lack of it in other respects, his
capacity to provide drive to an R & D team's efforts are
not in question, nor is his decisiveness. His lack of direct
interaction with the project, which however uninteresting
to him personally was vital to his own company, cannot be
explained solely by his interest in Sinclair Vehicles. Since
he attended various of the board and steering committee meetings,
and since the QL was the major project, the progress of the
machine should have been both of concern to Sir Clive personally,
and the subject of report. Whether because of over-optimism,
personal and departmental strife between the directors, fear
of showing incompetence and triggering Sir Clive's infamous
temper, or whatever other influences were at work in the boardroom
cabals, the true situation appears to have been concealed
from him. He certainly seems to have known little of the QL's
problems until it was too late for him to resist the pressures
driving the company to launch the machine prematurely. Not
that our readers will by now think that Sir Clive is averse
to premature launches, or overly concerned with the problems
of production, only that he has a history of at least producing
a prototype of some kind before launching a new idea on the
world. His comments to us, if accurate, show that even this
charitable view is incorrect:
I knew what was being
done. If I'd felt that it was very wrong I'd have said so
pretty firmly, so I can't say I got it right, I didn't.
(Interview, 6 November
1985.)
As development work proceeded on the
separate sections of the machine - the Microdrives, the main-board
hardware, the software, the case and keyboard, all the concern
of separate groups - it became apparent that all was not going
as it should. Part of the trouble was that it was an all-new
machine, with the necessary need for well-organised development
that that implies, rather than a development of a prior model,
as with the ZX80-ZX81-Spectrum series. The plans were also
based on an inflated view of Sinclair Research's capabilities,
ensuring that time and effort would be wasted in trying to
produce features then abandoned, such as the flat screen.
Over-optimism in respect of flat-screen displays can be laid
firmly at the door of Sir Clive, who first announced in 1980
that the ZX80 would be linked to a flat-screen display', and
additional pressure must have come from the ICL agreement,
which specified the flat screen as part of the deal.
Other aborted lines of research wasted
more time, changed the specifications and delayed the project.
Even David Karlin, the designer of the main QL board and hardware,
in a staunch display of Sinclair PR hyperbole in Personal
Computer World while the customers were still waiting
for sight of the QL, had to admit that 'there was a spec,
but this was modified almost every day'. His comment that
'it was the machine I wanted to build, although it went through
various permutations en route' makes one wonder about his
criteria, if they were not based on simple pragmatism, since
they were still trying to get bits working when he made the
comments (around March of 1984). As our story of the Sinclair
team's travails continues, the inaccuracy of his comments
about this period will become apparent:
Karlin says that
the development of the QL was almost trouble-free. In fact,
the most difficult problem the team encountered was how
to assemble the case!
(Personal Computer
World, April 1984.)
The PR style of bland and placatory
statements delivered straight-faced by Sinclair personnel
intent on retaining a veneer of 'professionalism' and credibility
seems to be absorbed by association with Sir Clive, or else
is a factor in his choice of employees. Whatever his PR utility,
David Karlin was valuable as someone who knew the microchip
manufacturing scene well from his days at Fairchild Semiconductors
running a production line. Because of his insider's knowledge
of the industry, it fell to him to replace the absent Sir
Clive in the role of cost-cutting component purchaser. Unfortunately,
this role diverted effort from the work on what was his first
major piece of electronics design. The tendency of Sir Clive
to recruit talented people and place them on tasks new to
them, on the grounds that they are then not cluttered with
old ideas, may give them an interesting challenge, but also
increases the likelihood of inefficiency in the ways they
go about the job.
For those unaware of the normal progression
of microcomputer hardware design, you start with schematics,
essentially a paper design. Any standard chips, such as the
68008, can be considered as 'black boxes' where the innards
don't need to concern you overmuch, since the chip specification
will tell you what comes out for a particular set of inputs
and conditions. The design work, after these chips are chosen,
proceeds to a definition of the logical circuits necessary
to control and manipulate the system. Some portions of these
circuits can utilise standard off-the-shelf chips, others
will be incorporated in custom-designed chips. Usual practice
is then to build TTL (transistor-transistor logic) prototypes
of the custom chips, and then of the full machine, using the
Lego blocks of electronics design, simple chips forming logical
elements, to replace the symbols of the schematic. This gives
you the capability to test out the correct operation of the
circuits and their interactions, and revise as necessary before
commissioning custom chips. The next stage is the design of
the printed circuit board on which the chips, plus sockets,
resistors, and all the other discrete components are mounted,
and which provides the interconnecting 'wires' as metallic
tracks laid down on the insulating board material. Prototypes
can then be built with the custom chips, and they can be tested.
Several reiterations of complex chips will be necessary for
various reasons - logical errors in the circuits, different
timing between TTL and chip circuits, and the like.
This is a fairly well-established
development process, and originally must have been plotted
out on a timescale by Sinclair Research despite the statement
in Rodney Dale's account that:
It was part of the
Nigel Searle management technique never to prepare any sort
of schedule showing who was going to do what and by when.
Such an approach, he averred, leads people to take more
time than they should.
(The Sinclair
Story, p. 136.)
If this was the case, it would have
made for unusually vague 'management'. Apparently Nigel Searle,
at least towards the end of the project, was engaged in not
only defining timescales for particular activities, but manipulating
them rather arbitrarily. Tony Tebby, working on system design
and software, recollects the process:
For instance, I was
asked how long it would take to do the Microdrive software,
and said four weeks' actual working time once the work started.
That went down in the minutes as 'The Microdrive software
would be complete within two weeks.' First, the period was
halved, and then it was changed from actual to elapsed time,
by Nigel Searle. When the minutes went to everyone else,
[and] in two weeks I haven't done the Microdrive software
because I'm doing something else, everyone who gets [the
minutes] says I'm falling down on my job ... I think he
thought he could make things run faster by generating external
pressure.
(Interview, 14 October
1984.)
Slippage in the timescale and the
design flaws resulted from a combination of factors. Shortage
of technical staff, forced and unforced changes in the design,
problems with the technology, lack of management decisiveness
allied with the divisiveness of tactics such as the above,
all emerge from the story. As pressure to complete the work
was exerted by management the problems got worse, with mutual
recriminations the order of the day at the steering committee
meetings.
Grandiose ideas of what could be achieved
by as small a group as the Sinclair R&D team, however
talented individually, led to the contemplation of an additional
computer project in 1982. Sinclair Research was going not
only to produce an all-new machine, the ZX83/QL, aimed at
the business market, but it was also going to recycle bits
of the hardware into a new machine for the Spectrum market.
Although the Interface I and Interface II were still not ready,
despite the efforts of Martin Brennan and Ben Cheese (Brennan
had originally joined to do artificial intelligence work,
but technical staff were so thin on the ground that he ended
up doing logic design for the interfaces), plans were in hand
for a 68008-based SuperSpectrum. This would have all the add-ons
incorporated: ROM cartridge, joystick ports, Microdrives,
serial interface and network. A faster processor and more
memory, plus a new BASIC, would give the loyal Spectrum freaks
a machine to upgrade to, it was hoped, since the QL was supposed,
in both price and concept, to avoid this area. Jan Jones was
recruited to do the new BASIC, and the project started, including
an enhanced keyboard design, which replaced the soggy rubber
keypads of the Spectrum with hard plastic for a firmer feel.
Then, at the end of 1982, the project was dropped, because
the hardware design load was already over-stretching the capacity
of the limited technical team. The Spectrum market was also
holding up well, and the interfaces would give it a boost
when they finally appeared, so there was no immediate need
for a new hobbyist machine.
The ZX83 design process outlined above
never got much of a chance to proceed smoothly. The delays
in the design of the Spectrum Interfaces held up the development
of the upgraded Microdrives for the QL. Having finalised the
actual tape-cartridge design, Dave Southward, Sinclair Research's
technical director, had to try to gain faster data transfer
and capacity by modifying the drive mechanisms and electronics.
Sir Clive is inclined to blame delays on this aspect of the
design:
The problems centred
principally on the Microdrives, which worked a treat in
the Spectrum version, but in the QL were re-engineered in
what looked like subtle and fairly minor ways, but in fact
turned out to have a lot of problems.
(Interview, 6 November
1985.)
Since portability had vanished, there
was no longer any particular need for the low power consumption
of the Microdrives, and not as much cost benefit as might
be imagined. Standard 34-inch floppy disc drives bought in
from Japan would be nearly as cheap, and have both faster
performance and higher storage capacity. There was no likelihood
that Sinclair would take this route, however, since it had
succeeded in producing an 'innovative', if inefficient and
idiosyncratic, storage device, and would proceed with the
design despite good arguments to the contrary. Of course there
was little else that was distinctive about the machine, and
ICL presumably wanted some innovative Sinclair technology
in exchange for its investment.
The need to stick with the Sinclair
approach is also apparent in the keyboard for the QL. This
revised membrane design, although a distinct improvement over
previous Sinclair designs, is not the 'professional keyboard'
it pretends to be. It was assessed as the better of two designs
produced for the QL but, symptomatically, the sample keyboards
produced by a Japanese company to Sinclair's requirements,
of typewriter standard, were not included in the assessment.
The obsessive Sinclair Research mentality says, apparently,
that it has to look like a Sinclair design even if it doesn't
work as well as it might. Again, there is no significant cost
saving that acts as a justification. We were informed that
the sample keyboards costed out at the same price as the Sinclair
design chosen! The movement of the yen might have altered
this by a pound or so, but most purchasers of a 'business'
computer would probably happily have paid such a surcharge
for something their secretary could type on.
It's unlikely that any decisions could
have been made to go against the Sinclair style, since the
management couldn't even manage to decide which of the sample
printers offered by manufacturers they should choose. (The
QL has a serial printer interface, rather than the industry
standard parallel interface.) Since the sample printers were
available in 1983, it is somewhat peculiar that only in late
1985 was one announced. One explanation for the lack is of
course that a useful business system must have a printer.
Since cheapness would be a selling point, reminding the potential
purchaser that another large investment would be required
would be counter-productive.
The same argument went for the VDU
monitor that is essential for extended use. Again, there was
a very good argument for Sinclair to provide a monitor, because
the QL system drives an international standard display, which
will not work effectively with some of the British monitors
available. Marketing-wise, to trumpet a price breakthrough
of £400 for a business system, and then admit that you
needed a printer (about £250) and a colour monitor (about
the same) to put it to use might remind potential purchasers
that they were looking at a total cost of nearer £1000.
At £400, the QL could be made to look like a bargain,
but at £1000 there were other options the customer might
look at. This train of thought, or incapacity to commit to
a competitive assessment however you look at it led to two
decisions, or rather one non-decision and a fudge. The first
was not to provide a monitor, which was one less commercial
task, and the second was the addition of an output suitable
for a domestic television. Again, this was retrogressive in
terms of the original concept, but comforting in the sense
of reverting to Sinclair style - all previous machines had
only plugged into televisions. The fact that the display wraps
off the corners of a lot of television screens and produces
flicker was discounted in favour of increasing the market;
the specifications changed again, and another job was added
to the design task.
Back to the hardware that was supposed
to use the peripherals. The heart of the design was the custom
gate array. At the point when the TTL prototypes should have
been built, the design process had slipped so far that the
electronic design for them was not completed. Since the turnaround
time on a custom chip was only three weeks (and about £10,000),
the decision was to go straight for the custom chip, and then
incorporate this in a prototype, cutting out the TTL version.
Predictably, the chips had problems, and with mounting pressure
it appears that as soon as one problem had been identified
and corrected the modification was incorporated in another
reiteration of the chip. Another three weeks, in the course
of which more flaws would come to light, and the process would
then be repeated.
Two consequences are apparent from
this illusorily time-saving approach. The first is that the
integrated modem that David Karlin was to produce, as part
of one of the chips, was never designed. Another feature vanishes
from the vision. The second was the incorporation in the design
of what the ad people turned into a virtue, an Intel 8049
microprocessor chip. This 'second processor', says the blurb,
'controls the keyboard, generates the sound, and acts as an
RS232 receiver. None of the power of the 68008 processor is
wasted on these functions.' Well, yes, but a lot of the potential
processing power of the 8049 is wasted on doing three minor
jobs, none of them very well. It wasn't supposed to be there
at all, since the functions were supposed to be performed
by another custom chip.
This was a sensible choice, as an
initial design decision, because it would replace the three
standard chips that could do the job, be cheaper, and simplify
the circuit. Unfortunately, they didn't have time to design
this, so the 8049 was pressed into service. The beeping noises
it makes are more variable than the Spectrum's, but just as
useless. It handles the keyboard encoding, but this could
as easily be done in software, and it handles RS232 serial
communications (signals in and out of the machine) in a peculiarly
inefficient way, operating one channel but multiplexing two
channels into this. The result is various problems with the
RS232 facilities, one being that both serial ports provided
can be set only to the same speed of transmission. If there
was a cost saving there might be some argument for it, but
since the 8049 is more expensive than the custom chip, and
less efficient than three dedicated chips (together not significantly
more expensive), it gives a measure of the confusion of the
design process. It is not as if the 8049 merely dropped into
the position reserved for the custom chip, either, since it
didn't have enough pins (connections) and additional custom-chip
work was required to overcome this problem.
In the light of this catalogue of
circuit changes, Sir Clive's explanation of design problems
as due to lack of control over the engineers rings a little
hollow:
The project started
off in a totally different fashion, and then diverged from
what I originally wanted because the engineers who worked
on it wanted something very different. Engineers always
do, they want something that they would like, and you've
either got to pull them back, or you've got to persuade
them, or you've got to switch engineers. In this case, they
weren't having to persuade me, really, they were persuading
Nigel, and he bought the package.
(Interview, 6 November
1985.)
What the engineers wanted was not
a better machine, but more time, better coordination, a consistent
specification and things like that. Given the way the QL turned
out, to blame the engineers for a common trait of their profession,
the quest for excellence, is perverse. The engineers were
in fact doing their best, but if you can't put all the bits
together to test them you are bound to have problems with
the overall system.
Since the interactions are supposed
to be controlled by the software, the writers of the operating
system also have problems. It is quite feasible to write the
bulk of the software from the specification of the hardware
and its interrelationship, but revisions in the design must
be reflected in changes to at least the lower level of software,
that directly controlling chips and other devices. The operating
system (OS) was commissioned from a software company called
GST. It worked from the low-level OS drivers produced by Tony
Tebby, and in contrast to the modest fees paid to Nine Tiles,
GST was to have done fairly well out of their involvement.
In addition to time and material payments that ran into six
figures, GST was to receive a royalty. Tony Tebby, inside
Sinclair Research, was also developing an operating system
'as a backup'.
Psion, a software company that had
done very well out of games software for home micros, had
forged links with Sinclair Research on earlier software ventures.
When Sinclair put the word out in early 1983 that a suite
of business programs was needed, Psion had already started
to develop just such a package of integrated software for
IBM micros and other MS-DOS machines. It put its proposals
in and they were accepted. Since all the development work
was done on a VAX minicomputer system the lack of hardware
didn't matter too much in the first place. It would later
be customised to the QL operating system. The only hardware
available in mid-1983 was lash-ups of the main board, minus
Microdrives, serial ports and the like. Somewhat later some
hand-built versions were produced, with a single Microdrive,
and the serial ports, but since the Microdrive couldn't be
used in conjunction with the serial port, and the logical
faults were still there, their appearance, although better
than nothing, could not have given anybody a sense of rampant
progress. We now leave the QL saga for a moment to consider
another development taking place around this time.
There were persistent rumours that
out of the Far East would emerge a cheap (£50 or so)
colour computer as the Orient moved into the market. Responding
to this potential challenge to the Spectrum's pre-eminence,
the Low Cost Colour Computer (LC3) project was started. The
hardware was virtually a one-man project for Martin Brennan,
who designed and produced it in a matter of a month as a TTL
prototype. With a Z80 chip, and designed to use ROM software
cartridges, and with data storage on battery-backed RAM packs,
it was a nice concept. Steve Berry produced an operating system,
complete with the full overlapping 'windows' that the QL doesn't
possess. (True windowing, as on the Macintosh, allows a separate
screen portion to overlay whatever was originally there, and
then be removed, while preserving the contents of the original
screen.) This cheap and powerful machine, with superior display
handling to that of the QL, was one of the topics discussed
at a planning meeting in November 1983 held, for some reason,
in the Lake District.
Sir Clive, the technical members of
the board, and various members of the technical staff forgathered.
The LC3 project was chopped, on the grounds that the competition
had not appeared, and there was no reason to introduce a cheaper
computer unilaterally, especially with the lower absolute
profit margins it would produce. So much for cheap computing
for the masses! Further development of the LC3 would be costly,
and the view was being sustained at this time that the QL
was almost ready for production. The capacity for self-delusion
that this implies is explicable only in terms of a lack of
communication. While Nigel Searle puts it like this:
We are a very unbureaucratic
company and don't spend a lot of time in formal communication,
written or otherwise.
(Quoted in International
Management, November 1984.)
the technical staff found themselves
wondering why, in a fairly small company, communication was
worse than that found in the major companies they had worked
for. When Searle decided to go for a QL launch date, the stresses
became acute. Again, the implication was that the engineers
were a problem:
At some point in
a project that has been going on for 18 months, you have
to put a stake in the ground and say you are launching the
product on such and such a date. If you wait for the guys
who are working on the product to tell you when it will
be finished, you will wait for ever.
(ibid.)
Waiting until there's a working prototype,
however, would seem to be sensible. The decision to go for
a launch was imposed rather than negotiated, just as Searle
implies, but ill-advised. Tony Tebby recalled the state of
affairs:
Communications were
deliberately distorted. If I talked to marketing, they would
describe to me a product I'd never heard of. They said,
'Well, give us the finished product in a couple of weeks'
time and we'll review our position.' I said, 'But it's not
going to be working for six months!' They say, 'But we're
starting the ad campaign in two weeks' time, placing the
ads.'
(Interview, 14 October
1985.)
The case design was frozen, which
didn't allow time for the design of the 'feet' to prop up
the case to a good typing angle to be completed. The resulting
bodge occasioned comment from reviewers:
If you do a lot of
typing you might find the keyboard lies a bit flat. To overcome
this, Sinclair has supplied three funny little plastic feet
which are supposed to fit into rubber pads under the keyboard.
I found that these fell out regularly and in the end I dispensed
with them and got used to a new typing position.
(Personal Computer
World, June 1984.)
Another reviewer suggested you also
dispense with the feet, but rest this 'professional' micro
on a book! Another result of freezing the case design meant
that positions of sockets for external connections were also
frozen, and the PCB (printed circuit board) tracks had to
lead, however inefficiently, to those locations. Rick Dickinson,
the case designer, and John Williams, the draughtsman, or
the others involved (effectively everybody) can't be blamed
or even disparaged for any of these problems. The lack of
coordination and communication, and the pressure for an unrealistic
launch date must bear the blame. The last prevarication and
specification change indulged in by the management of the
time illustrates the point.
At launch date minus a few weeks,
the stance was still that there would not be an in-built version
of BASIC on the QL, in line with the decision to go for a
'business', rather than a hobbyist, machine. The only set
of instructions provided in ROM memory, apart from the QDOS
operating system, would be a 'bootstrap' BASIC with no instructions
other than those needed to enable the Psion software packages
to be loaded and run. Jan Jones had been recruited for, and
had started writing, an advanced and structured BASIC for
the proposed, but now dropped, SuperSpectrum. When the SuperSpectrum
project got the chop, she continued to develop the BASIC in
her own time, while working on other QL software for Sinclair.
Since there was most of a 68008-based advanced form of BASIC
in existence on the premises, the temptation was to use it.
No Sinclair machine since the MK14 had been provided without
an inbuilt BASIC, and the computer freak/hobbyist market made
much use of BASIC (when they weren't playing games), as was
attested by the continuing popularity of BASIC program listings
in the magazines. To commit to the business computer market
and have no product for the mass of loyal Sinclair enthusiasts
to upgrade to must have produced a distinct and disconcerting
feeling of going out on a limb. The Sinclair success with
computers was based on a certain type of machine: ones that
had BASIC built in, could be plugged into a television, powered
up, and be ready to go. To move into a new area of the computing
arena, even at the bottom end of such a market, would require
both an impeccable machine and a great deal of confidence
in the product and the market. This latter would appear to
have been lacking, while as yet the machine could hardly be
said to have emerged as an operational reality.
It is only such considerations that
can explain the gradual watering down of the QL concept in
certain respects. Adding a television outlet was as much a
response to this as the fact that Sinclair Research hadn't
produced a monitor to go with the QL, or arranged an OEM deal
with someone who manufactured a monitor. The late decision
to hedge the bets yet again and include a BASIC was not only
a failure of nerve in the concept, but productive of more
problems.
The operating system had been allocated
two sockets on the board, each for a 16K ROM chip, into which
the operating system and the 'bootstrap' loader for the Psion
programs had to fit. The operating system commissioned from
GST was not finished (the designers realistically couldn't
do much to finalise it until there was some definitive hardware)
and in any case the OS was designed to occupy most of the
32K available. QDOS was more compact, and more complete, but
with the unfinished SuperBASIC needing some 22K, there was
no way in which the OS plus the BASIC would fit within 32K.
Tony Tebby, on learning of the launch, promptly handed in
his notice, to take effect as soon as working machines had
been produced, on the grounds that the launch was misleading
to the consumer:
There was never any
possibility of launching a machine of which there was not
a working prototype... [the launch] was commercially foolish,
and brought no benefits.
(Interview, 14 October
1985.)
The QL manual handed out at the launch
was a stop-gap construct leaning heavily on the Psion package's
documentation, since at least the user's actions and their
consequences could be described with some accuracy, even if
they were not yet converted so that they actually worked on
the QL. The SuperBASIC section of the manual was a confabulation
of existing facilities, hoped-for additions and some straightforwardly
inventive writing.
At this point, we arrive at the launch
date. There are two views as to why the launch was allowed
to go ahead so prematurely. One has it that the launch was
designed to upstage the Apple Macintosh computer. As the Macintosh
would predictably be a more expensive machine) and would not
be competing directly with the QL, this explanation makes
little sense as a marketing decision. Given that the Macintosh
is, however, noticeably more innovative, flexible and user-friendly,
as well as faster, than the QL, the need to get in ahead on
the media attention may have played a part. Far more likely
is the suggestion made by, among others, Guy Kewney in Personal
Computer World that it was a desire to get some funds
in before the end of the financial year (March 1984), to enhance
the sales figures for the potential shareholders who would
be invited to invest in British innovation on the basis of
this year's figures. Given the investment costs of the flat-screen
television production line, and the continuing problems that
prevented even the fairly sluggish demand for the £100
Microvisions being satisfied, plus cessation of the high-profit
mail-order market for computers and the Spectrum price cuts,
this would seem as good an explanation as any. Christmas sales
were not as great as had been hoped, and Sinclair was holding
£7m. of stocks at the end of the year - none of it in
QLs!
As up to 500 orders for the QL poured
in each day, there was certainly no hesitation in cashing
cheques, despite an absence of product. Indeed, it must have
been clear that there was no hope of shipping before the end
of the financial year in March, let alone honouring the '28
days delivery' promise. That this was not only apparent, but
recognised as a fact within Sinclair, is confirmed by Tony
Tebby:
I discovered they
were going to launch it about one week before Christmas.
However, in the press release I was shown the day before
the launch, it estimated delivery as 'end April'. The press
release that went out had 'end February' - a stroke of total
idiocy. They said the ads said 28 days delivery, so the
press release couldn't say different. But, I said, it's
totally untrue, we don't even have a complete working prototype!
(ibid.)
Whether the over-optimistic promises
to the public were rooted in the desire to help the faltering
cash flow or not, this was the result. The cash figures for
the year end were a massive £8.5m., and apparently included
the £5.5m. 'trust fund' set up by Sinclair (after the
end of the financial year) to hold the mail-orderers' money
when the flak started to fly in the press. However useful
in accounting terms, the publicity subsequent to the initial
euphoria of the 'launch' was uniformly negative.
The lack of euphoria within Sinclair
Research itself can be illustrated by a story that subsequently
emerged. Your Spectrum magazine, in its December 1984
issue, asked Nigel Searle what he would like as a Christmas
present:
What
I'd really like to have is the name of the person who sabotaged
my chair at the QL launch. Sitting in my cushioned chair waiting
for Clive to finish his introduction so that I could kick
off the proceedings I became aware that the chair was absolutely
soaked. Someone had filled the cushions with a few gallons
of water, so that it looked perfectly all right before you
sat in it, but as soon as you did well, need I say more? When
I stood up to make my speech I had rivers of water pouring
down my legs.
The world and the press waited in
vain for QLs while the Sinclair team battled with 'finalising'
SuperBASIC and QDOS, getting the Microdrive interface working,
and solving the logic errors in the custom chips, all while
notionally gearing up for production. Inquiring journalists,
anxious for review machines, were told that delays were caused
by 'development problems'. This was at least more honest than
the letters sent out to all who had placed orders in response
to the full-colour ad campaign in the Sunday supplements,
which blamed the delays on the fact that, 'The demand for
the QL has been phenomenal from the day we launched it.'
This non sequitur posing as a 'reason'
for not having produced a single QL was backed up by the offer
of a 'free gift' for those who waited patiently while their
money accrued interest for Sinclair Research. So those patient
souls who didn't demand their money back would receive a free
RS232 cable. Normally priced at £9.95, it was re-priced,
as an added virtue, for the hopeful customers at £14.95
to increase their ardour. The complaints went to the ASA,
and Sinclair itself changed the ads to say that delivery 'may
take longer than 28 days'.
The computer press, especially those
having to fill QL supplements with notional reviews, rumours,
speculative comparisons with other machines and details of
the 68008 chip, was starting to complain. Dave Tebbutt, a
friend of Sir Clive and a Mensa member among other things,
got hold of one of the first working models, some time in
April, and produced a positive review in Personal Computer
World, despite the unfinished BASIC and QDOS. The less-privileged
journalists were shipped off in the Sinclair Research black
Mercedes to use four machines on show. The results were not
what Sinclair had hoped from this PR exercise. Firstly, the
fact that more than 32K of ROM was needed for the BASIC and
operating system meant that hanging out of the back of the
QLs was what came to be known as the 'kludge' - an extra 16K
of storage sticking out of the ROM cartridge socket. Other
aspects of the machine also proved disappointing:
The bad news is that
QDOS and the bundled software's current implementation is
what one of Sinclair's engineers described as 'flakey'.
Even basic operations like retrieving specific bytes from
Microdrives brought the system down. Several of the bugs
thrown up in the session seemed new to Sinclair, and were
noted with bemused interest.
(Practical Computing,
June 1984.)
In April, the first 'production' models
(complete with kludge) were shipped to customers. Estimates
of the numbers varied from 89 (curiously precise) to 1000,
but were probably closer to the low figure. This enabled Sinclair
to declare that it had started shipping machines. The press
got the long-awaited review machines shortly after. Their
gratitude at finally having something about which to churn
out words at NUJ rates muted the criticisms somewhat, but
the reception the QL got could still best be described as
mixed. The keyboard, the most obvious part of the machine,
was criticised by many:
The keyboard is not
what it's cracked up to be and don't let anyone tell you
otherwise ... The worst factor of all is the key action
itself: squashy. Anyone using the word processor will have
very tired fingers and wrists after a day's keying in. There
is no spring-back on the keys and they have to be depressed
a considerable distance to function.
(Electronics and
Computing Monthly, June 1984.)
The keyboard also belies the QL's
image as a business machine.
The keytops are expensive,
classy items, but underneath there's the same old membrane,
and we found them unpleasant and difficult to use.
(Personal Computer
News, 26 May 1984.)
Others were less scathing:
Sinclair are pushing
it to describe the keyboard as of 'professional quality'.
It's certainly adequate for programming and soon but doesn't
compare with something like the BBC.
(QL User,
July 1984.)
Some reviewers even liked it, but
it's worth commenting that reviewers don't have to do word-processing
for a day at a time, as would a dedicated business user. Nobody
of course rated it as highly as Sir Clive, since nobody else
would feel driven to defend a dubious innovation' as obsessively:
The mechanism inside
the keyboard is an immense investment in tooling and is
a very precise system ... We are very proud of the keyboard.
(Personal Computer
News, 16 June 1984.)
Emphasising the investment in, rather
than the utility of, a keyboard, especially since a better
one could have been bought in, seems to miss the point. However,
there were more cogent criticisms of the first 'production'
QLs. To avoid the tedium of repetitive quotes, we'll illustrate
them by a summary that appeared in Your Computer in July 1984:
Those
criticisms covered all aspects of the QL: it was slow, had
an unfriendly editor, the Microdrives were prone to lose files
and data, there was no documentation other than for the Psion
packages, the network would not allow integration of Spectrums,
the RS232 interface had bugs in it, Microdrive files on a
well-used cartridge would take an age to load, the keyboard
felt a bit clattery with a sticking enter key, and so on.
The 'and so on' covers a multitude
of computerish sins. We should perhaps note criticisms of
the Psion word-processing package as being excruciatingly
slow to rewrite the screen and of the Microdrives as being
very slow. All the above criticisms refer to version 'FB'
of the QL BASIC software. (There was a whole sequence of them,
issued and unissued, all identified by two-letter names. Rumour
had it that these referred to the programmer's initials, but
in fact the first two were named after cab drivers' initials,
and subsequent ones after girls who worked at Sinclair Research.)
The same reviewer went on to say that the newer (AH) version
of the ROMs 'is Sinclair's answer to most of the problems,
but it does not present a cure for all the QL's troubles,
and cannot make any difference to the hardware faults'.
Subsequently, this 'final' version
was replaced by 'JM', and then by 'JS' in production models.
Sinclair got rid of the unsightly 'kludge' hanging out the
back around version 'AH' by putting 32K EPROMs in one of the
sockets inside the machine.
Actually, the hardware was going through
some hard revision processes as well. By the time the 'AH'
software arrived they were on issue 7 of the main board layout!
There were firstly some relatively simple problems to resolve,
such as the fact that the early machines had the high-frequency
PAL television oscillator circuit right next to the head amplifier
of Microdrive 1, effectively ensuring that this Microdrive
was inoperative and you had to use Microdrive 2. There were
interactional problems that appeared in the early machines,
such as the fact that the act of turning on a Microdrive altered
voltages in the circuit, and it started to oscillate. The
result looked like a signal coming off the Microdrive head
amplifier, as it stopped when the motor stopped, but was in
fact garbage. This was solved by soldering a capacitor across
the head amplifier. Gradual improvements were made - re-routing
power-supply tracks, modifying the custom chips - and the
machine improved over time. Some problems, such as the fact
that QLs were supposed to be able to communicate over the
network with Spectrums, could be solved just by ceasing to
claim that it was possible.
ICL, waiting to get the core of the
OPD machine out of Sinclair (having given up on the original
specification), was given early QLs. ICL ended up using only
the display-control chip, Microdrives and the Microdrive-control
chips. Even with this low return on its investment, it had
problems. It didn't get that much co-operation from Sinclair,
either, it would appear. Tony Tebby by this time had left
Sinclair Research, his work on producing working machines
done and honour satisfied. He was however still involved in
QL work, and recalls a meeting with ICL personnel. He takes
up the story at the inclusion of the capacitor across the
Microdrive amplifier:
I said, 'It stops
the head amp oscillating.' They said, 'Sinclair says it
improves the signal-to-noise ratio.' Well, it does, in the
sense that you got signal out of the thing, rather than
noise. Without the capacitor, on a substantial proportion
of machines, you got nothing but noise. . . Anyway, we went
through either eleven or seventeen problems, all of which
were caused because known faults in the hardware had been
insufficiently notified to ICL.
(Interview, 14 October
1985.)
ICL, wanting to press Sinclair's innovative
technology to use in the OPD, found that its supposed partner
was not coming clean:
There was a hardware
fault such that you had to go into Microdrive mode to write
to a Microdrive, but you also had to disable the RS232 in
total, otherwise you wrote to the Microdrive at the RS232
baud rate. You had to disable, not only disconnect, the
RS232. ICL were understandably a little annoyed at all this.
At this time I was in a Portakabin in the grounds of Milton
Hall. ICL sent a very annoyed letter to Sinclair Research
[saying] that under the terms of their contract they were
supposed to be notified of changes. They had been notified
of some changes but had not been informed of other errors
in the hardware.
(Ibid.)
Tebby's desire to help ICL did not
have particularly happy consequences. When his input to the
contractual partnership was revealed:
I was literally thrown
off the [Milton Hall] site. They were furious. I got a letter
from Nigel Searle about it, and I got an apology from Clive
when I sent the letter from Searle to him and told him what
had happened. At that stage he was so far removed he didn't
know what people were doing in his name.
(Ibid.)
However, ICL's need to sort the hardware
was fed back into the ongoing development of the QL as it
assisted in identifying and rectifying problems.
The fact that meanwhile people were
paying good money for these interim development machines (you
could get upgrades, but only by returning your 'business machine
to Sinclair, a process that took at least three weeks) was
brazened out by Sinclair with a bold face. Interviewed in
Personal Computer News (26 May 1984), Sir Clive said:
The
whole point about the software was that it wasn't final, and
it wasn't final in the sense that it was crashable. No new
computer with new software is ever totally free of bugs ...
in a sense, by shipping the machines out to customers early,
we are getting them to find those bugs for us, but we are
not making any pretence that we are doing otherwise.
It was not mentioned in the adverts,
however! Nigel Searle took a firmer view, as befits a managing
director rather than a visionary looking for excuses:
How could it happen
that British industry's blue-eyed company could foul up
so badly? Managing director Nigel Searle explains that Sinclair
felt customers would rather have a provisional machine than
no machine ...
(ibid.)
Well, maybe, but they should perhaps
have been asked. The final words on the machine as it appeared
in the early versions can come from the launch issue of QL
User magazine. Despite the whole rationale being the wonder
of the QL, by July 1984 the journalists couldn't keep realism
out of their text:
At the moment it's
hard to be enthusiastic about a product that was pre-announced
and is suffering from a rush into production and premature
placing into the hands of customers. The most obvious reaction
is that only dedicated hobbyists and enthusiasts are going
to buy the machine. If the QL is to have any part in business
computing it needs to be sorted out very quickly. And that's
something of a shame because the design is a step forward
(though hardly a Quantum Leap) for micros ... The reality
is a machine that needs a lot of work, and Sinclair Research
is looking distinctly as though it made a mistake.
(Max Philips.)
The marketing of
the QL has been shoddy, and the treatment of customers and
press alike inadequate for the seriousness with which Sinclair
Research would like us to take its new product. However,
I'm convinced that the machine is going to be good, and
this opinion is not so much fashioned from what Sinclair
is saying, but is based on the dedicated user base out there
that has backed up and developed previous Sinclair machines
into something worth having. Clearly there have been technical
problems with this one ... Still, it's lucky the company
didn't invent the typewriter - if it had I'd probably be
carving this in stone.
(Roger Mumford.)
The hope that a dedicated (and magazine-buying)
user base would arise, as it had for the ZX81 and Spectrum,
in order to make the QL worth while would seem to show an
early recognition that the machine had missed the business
market. Ironically, one of the few surviving businesslike
bits of the QL was that it had not included a cassette port,
thus depriving software houses of their cheapest means of
distributing their wares. Instead, they had to use the expensive
Microdrive cartridges, available only from Sinclair, which
took the QL out of the cheap games arena. The 'serious' software
that did appear - other languages, programmers' utilities
and the like - was all again for the hobbyist market. Sinclair
Research hadn't managed to crawl, let alone leap, into a new
market after all.
The QLs that were produced did get
better, in terms of hardware and software, over the period
to the end of 1984, when they were up to version 14 of the
hardware. By July 1984, with machines actually being shipped
in visible and kludgeless quantity Sinclair was attempting
to persuade everybody that the problems were over. Production
was claimed to be 2000 a week, with 28-day delivery possible
by September, and Searle predicted 250,000 QL sales in 1984.
David Karlin was wheeled out to practice his PR:
On the tricky subject
of software bugs Karlin told us, 'Of course silly and convoluted
things will crash the machine - if you get the answer wrong
through a complicated expression, then this is not significant
... no BASIC ever written is perfect - within that we are
perfect.'
(Your Spectrum,
August 1984.)
Improved Psion software was announced
to be in preparation, but didn't arrive until February 1985.
The £4m. advertising campaign in the autumn of 1984,
which used television for the first time (Sir Clive in a long
scarf doing a leap over rival machines), didn't help much.
This promotion was intended to support the retail availability
of the QL and the flat screen, as well as the Spectrum.
Unfortunately there appeared to be
some quality-control problems on the QLs:
The manager of the
local branch of Dixons told me that out of 1000 machines
delivered to their warehouse, only 190 worked properly.
Further rumbles from Spectrum distributors seem to indicate
similar troubles - with one hapless dealer spending a whole
morning with six QLs and six sets of Psion software trying
to find a combination that allowed all the Psion wares to
be loaded.
(Your Spectrum,
December 1984.)
Christmas 1984 was a declining market
for computers. Sinclair maintained its market share, with
the aging original Spectrum supported by freebie software,
and repackaged Interface I, Microdrive and software deals,
and the cosmetically upgraded Spectrum +. But it was a bad
year all round. Poor sales of the QL weren't helping, and
all was not rosy on the financial front.
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